With decades of combined experiences in franchise management and business development between us and our network of international partners worldwide, we are at Middle East Franchising in a unique position to assist you to prepare a long term international development strategy.

But first we need to run the following tasks:

• Obtaining an objective, independent and qualified opinion as to whether your concept, operating experience and business performance are sufficient to be franchised.
• Identify the right Middle Eastern markets for a phased development plan.
• Identify the best development options and the most appropriate entry strategy to the selected counties.
• Producing the necessary components required to franchise your business.
• Understanding the realities of the process and what can make it work.
• Determining the changes that need to be made to make your business more operational in other markets.
• Prepare the financial models for both the franchisor and franchisee to ensure the economics of the deal are appropriate.
• Evaluating your systems, resources and marketing capabilities.
• Assessing the impact of an international development plan on existing resources and the likely need to dedicate new resources.
• Prepare all the necessary international franchise documents.
• Prepare the Franchise Operation Manual - which will need to be adapted and translated for each country.
• Prepare the Master Franchise Agreement - and a detailed version for each targeted country.
• Preparing the fees structures for each targeted country.
• Understanding the purpose, importance and value of the Pilot Tests.
• Setting the parameters of the Pilot Test and monitoring the results.
• Developing a Franchise Recruitment Process and strategy.

By this stage, Middle East Franchising will be adding the facts and figures and taking the practical steps on solid ground.

Once your franchise network is set-up, we can provide a continuing monitoring service, reporting back to you on a regular basis, saving you too many visits if you don’t want to travel.